Empowering Unified Communications…
Clarus Systems Launches Re-Branding Campaign and Sets Stage for Voice Quality Monitoring and Performance Management Capabilities
ANAHEIM, Calif. - (July 24, 2007) - Clarus Systems, Inc., a leading provider of integrated management and testing solutions for IP Communication deployments, upgrades and transformations, today re-launched its brand under the umbrella of “Empowering Unified Communications” at the Networkers at Cisco Live annual user conference. Designed to better reflect and reinforce Clarus Systems’ strategic focus around Unified Communications, the company unveiled a new logo, collateral materials and a redesign of its web site – www.clarussystems.com.
“We fully understand the intricacies associated with IP Communications and realize that ‘time is money’ in regards to speed and accuracy of deployment,” said Brendan F. Reidy, President and CEO of Clarus Systems, Inc. “Our re-brand will educate the market on the criticality of management and testing applications and the concept of empowerment to help enterprises optimize IP Communication strategies for enhanced productivity, VoIP ROI and a sharpened focus on core business operations.”
Clarus Systems premier application, ClarusIPC®, is leveraged by enterprises, systems integrators and managed service providers to support the lifecycle of Cisco Unified Communications, from deployment through ongoing operations. ClarusIPC® is scalable and offers remote certification, configuration analysis, and troubleshooting - further validating operational integrity while building the foundation for a Unified Communications network. ClarusIPC® is the only testing solution endorsed by Cisco in the Best Practices guide, "Steps to Success."
According to Mr. Reidy, the new web site will highlight benefits to enterprises as well as a new packaged program for Cisco Channel Partners, Systems Integrators, and Managed Service Providers. “We have dedicated a new section to our site that addresses the respective pain points of these target groups directly,” added Mr. Reidy. “This valuable content will provide our partners with the tools to communicate the value of transforming business processes to their end customers and help them leverage the combination of ClarusIPC® and Cisco Unified Communications by offering them an array of online resources at their fingertips.”
As further testament to its collaboration with its channel and technology alliance partners, the new packaged program will address the following areas:
- Improve resource utilization through remote testing and certification
- Increase customer satisfaction and productivity
- Reduce unnecessary site visits through 100% proactive functionality validation
- Reduce time and costs with automated testing
- Accelerate deployment timeframes, sites, and cutovers
The re-brand will also leverage the synergies between Clarus Systems and Cisco to answer increasing market demands, including:
- Differentiated implementation approaches
- Managing larger engagements
- Implementing management best practices for customers
- Generating additional profit with little additional cost
- Receiving added points for Cisco Partnership Status
- Freeing staff from tedious reporting and routine testing tasks and help retain key resources
- Improving cash flow through solid “As Built” documentation
In line with the re-branding effort, Clarus Systems will introduce enhanced IP Communications monitoring and performance management capabilities, including voice quality monitoring and alerting. Launching in the fall, the new solution will use custom-defined policies to monitor poor voice and overall call quality, incorrect call routing, dropped/rejected calls and suspicious calls. A recent report from Aberdeen titled Network Transformations: Managing Transitions for Growth, published in May 2007, notes that only 36 percent of enterprise organizations with best-in-class solutions have the ability to monitor voice quality.
“As we chart a new course in our corporate history with this strategic re-brand, we look forward to the potential market impact of this groundbreaking performance management capability,” concluded Reidy.
About Clarus Systems, Inc.
Clarus Systems, Inc. (
www.clarussystems.com) provides integrated voice service management, testing and monitoring solutions for IP Communication and Contact Center deployments, upgrades and transformations. Privately held and based in Redwood City, Calif., Clarus Systems is widely recognized for its award-winning application, ClarusIPC®, which maximizes system availability based on the company’s four pillars of automated testing, performance management, configuration management and business intelligence. Clarus Systems' management solutions ensure ongoing, validated telephony environments that empower unified communications. The company attributes its success to its roster of elite Global 2000 enterprises, system integrators, and managed service providers within the financial services, aerospace & energy, and public sector & education market segments.
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©2008 Clarus Systems, Inc. ClarusIPC® , Empowering Unified Communications, and the Clarus Systems logo are trademarks or registered trademarks of Clarus Systems, Inc. Other product or company names mentioned herein are the trademarks of their respective owners.
Company Contact:
Sally A. Egan
Marketing Director
Clarus Systems, Inc.
215-527-6849
segan@clarussystems.com
